It's Always Festival Season

Excerpt from NorthBay Biz magazine
Napa Insider Column
By: Christina Julian

Welcome to the first new “Napa Insider” column in quite some time. As I take the helm, let me tell you a bit about myself. Before Napa Valley became my favorite pick among the places I’ve previously perched, my writing took other forms. First, working in publishing in New York City, later in advertising out of Los Angeles. To the surprise of many of my former city-dwelling cohorts, none of that compares to the Wine Country way of life. Here, you plant roots, watch them grow, enjoy them while they last, then move on to the next bunch when the fruit dries up. With so many wineries to pluck from, I suspect my life’s work is ahead of me.

Let’s move into this month’s topic: festivals. Is it me, or do festivals seem to be cropping up as feverishly as wineries? Not even I, an avid festival goer, could begin to take a bite out of the feast of fests that are sprouting up all over Napa County. Intriguing, considering some of the area’s long-standing renditions, like the Mustard Festival and Art in the Park, have gone on hiatus. I can’t help feeling guilty every time I attend one of the newbies, as if by doing so, I’m sealing the fate of a predecessor, each fest leeching off the attendance pool of another. Click here for the full column.