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Excerpt from NorthBay biz magazine... Nutrition and fitness? A likely pairing. Wine and food? Another winning combination. Health food and wine? A bit of a stretch—or so I thought until my visit with Gary Erickson and Kit Crawford, the ever-fit, ever-active founders and owners of Clif Family Winery & Farm. The same dynamic duo that put “taste” into energy bars through another little venture, Clif Bar & Company. Erickson got his start in the kitchen during his high school years under the tutelage of his mother and grandmother. His first commercial endeavor came in 1986, with Kali’s Sweets and Savories, which went on to become Clif Bar & Company in 1992. “I started to enjoy wine when I was in Italy, traveling around the world. I spent several months the
re, climbing and cycling” says Erickson, “but at every meal, it seemed like someone was having a glass of wine. It was just part of the meal.” Crawford’s start in the business came from a different (yet similar) passion. “I grew up in a family that didn’t drink wine, so my introduction came when I lived in San Francisco as a dancer. I worked at a shop where they made handmade pastas and sold Italian wines. The wines of Italy are how I developed my appreciation for wine.” Click here and scroll down for full article.
Excerpt from NorthBay biz magazine... Nutrition and fitness? A likely pairing. Wine and food? Another winning combination. Health food and wine? A bit of a stretch—or so I thought until my visit with Gary Erickson and Kit Crawford, the ever-fit, ever-active founders and owners of Clif Family Winery & Farm. The same dynamic duo that put “taste” into energy bars through another little venture, Clif Bar & Company. Erickson got his start in the kitchen during his high school years under the tutelage of his mother and grandmother. His first commercial endeavor came in 1986, with Kali’s Sweets and Savories, which went on to become Clif Bar & Company in 1992. “I started to enjoy wine when I was in Italy, traveling around the world. I spent several months the
re, climbing and cycling” says Erickson, “but at every meal, it seemed like someone was having a glass of wine. It was just part of the meal.” Crawford’s start in the business came from a different (yet similar) passion. “I grew up in a family that didn’t drink wine, so my introduction came when I lived in San Francisco as a dancer. I worked at a shop where they made handmade pastas and sold Italian wines. The wines of Italy are how I developed my appreciation for wine.” Click here and scroll down for full article.
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