t from NorthBay biz magazine By: Christina Julian
One could argue that Napa Valley became known as a world-renowned wine and grape growing region when it “got on the map” as an American Viticultural Area (AVA) in 1981. But many battle lines have been drawn since then over the official delineation of subappellations, as growers, vintners and wineries duke it out for their slice of the Napa Valley pie. Memories of Calistoga’s six-year battle still linger, a fight that necessitated multiple trips to the nation’s capital to lobby the cause. While few could dispute the uniqueness of the region’s terroir, it was the “if it isn’t our grapes in the bottle, it shouldn’t be our name on the label” controversy that caused this particular battle to rage on so long.
As a Calistoga resident, I supported the cause, but have to wonder: At what point does the continued separation of the Napa Valley AVA threaten to dilute the brand we fought so hard to win? Perhaps more important, when do we risk outsmarting the very consumers we rely on to sustain us? Sure, many locals are familiar with the levels of distinction across our small stretch of the wine world, but does anybody outside Napa Valley know or care that Coombsville landed its gold star AVA status while Pine Mountain-Mayacmas (status pending at press time; purposely spelled with the U.S. Geological Survey name as opposed to the more common Mayacamas) still fights for its? When is enough enough? Click here to continue reading
No comments:
Post a Comment